The third phase (November 2018) will see the creation of five mixed groups composed of four students, one for each educational institution, which will be actively involved in the production of the contents to be communicated outside the Museum.
A contest will then be launched which will see them compete on the creation of a multimedia communication prototype to be used as a promotional item for the Whale Room. The winning project will be financed by the University Museum System with the technical support of the DIDA Communication Lab, a communication laboratory of the University of Florence's Department of Architecture.
The communicative prototype will be presented on the celebratory day of 13 December 2018 and then disseminated on all the digital promotion channels of the University Museum System.